Meredith Nasrall 
Cost per Acquisition, or CPA for short, is one of the most common payout methods for gambling affiliates. For any website with a rather sizeable number of ‘converting’ customers coming through, CPA can often generate significant amounts of cash, without the unreliability of revenue sharing (although, rev sharing does have its place still)
On this page, we want to discuss how CPA in gambling affiliation works, particularly through prestigious companies such as P4P Partners.
What is CPA for Gambling Affiliates?
As mentioned, CPA stands for ‘Cost per Acquisition’. This means that a CPA casino affiliate receives a payment for each converting customer they send toward a platform when that customer completes an ‘action’. This will, normally, be a registration and a deposit, although some casinos may offer slightly different methods for determining which customer has been ‘converted’.
CPA is different from other affiliate payment options in the casino and sportsbook industry. Other options include ‘revenue sharing’, which provides payouts based upon the amount of money a customer is ‘losing’ on a platform which, of course, can be quite inconsistent. CPA offers ‘guaranteed’ payments up front at the cost of future passive income. Although, for most affiliates with a steady source of customers this shouldn’t be too much of a problem. In fact, most find that they make more cash from CPA than any other payout method.
How CPA for Gambling Affiliates Works
This will depend on both the advertiser (the company that is offering the affiliate system), the casino, and the customer. However, the basic process is:
- The publisher signs up for a casino affiliate promotion through a platform like P4P Partners.
- The publisher chooses a promotion they like and they believe their customer will like.
- The publisher gets a unique link to post on their website/social media. They then promote this link however they see fit (in the casino business, this is normally through casino analysis)
- The publisher’s readers click this link. If they complete the ‘action’ required for the affiliate program (normally a registration and a first deposit) this is recorded by the system as a ‘conversion’
- For every conversion, the publisher receives a payout. The payout will vary depending on the affiliate system, but it can often be several hundred Euros.
It’s quite a simple system, honestly. Publishers rarely need to worry too much beyond choosing what they want to promote and how they’ll promote it. The affiliate system will handle everything else.
How Publishers Benefit from CPA for Gambling Affiliates
Obviously, the main benefit is that they get an income from their work. Good casinos/sportsbook promotions tend to convert incredibly well, mostly because by the time somebody is exposed to a promotional link, they are already in the mood to make a purchase.
This means the publisher just needs to give a person a little nudge over the finish line. As we said, the payout can be quite high too. Just a few converting customers per month is often enough to give a full-time income for a publisher.
Secondly, CPA offers are much more consistent income-wise than revenue sharing (although, rev share has its place) as CPA offers give a guaranteed payout right at the start, while if you go down the revenue sharing route, you need to hope that your customer keeps spending money at an online casino, or you get nothing.
Final Thoughts
CPA affiliate programs are among the ideal promotions available to affiliate publishers. They are simple to use when signed up for the right affiliate platform. Good promoters can also generate decent income from them from relatively little effort.
