Interactive technology is rapidly changing the way businesses engage with customers, and Canadian tech innovators GestureTek has been developing solutions for the space with their unique, proprietary motion detection software.
From retail stores and financial institutions to gaming and gambling establishments, the implementation of more immersive digital tools is becoming the norm and is giving customers a more personalized experience.
Interactive Displays: A New Era of Customer Engagement
We’ve all had the pleasure of tapping orders into interactive kiosks in our favorite fast-food joints, and most of us have used self-service checkouts at the grocery store at least once. However, customer-facing tech is changing, and advancements in that direction promise to change our consumption habits.
Interactive technology in the form of motion detectors, infrared camera systems, responsive LED walls, and advanced software and algorithms has started to refine how visitors interact with businesses, with brand messaging and customized digital content becoming standard fare.
Once you’re through the door at your favorite retailer, the process begins with video projections on the floor and walls reacting to your movement and displaying dynamic content that can be tailored to your demographic.
This is another plane of attention-grabbing marketing, with tailored messaging allowing shops and stores to appeal to customers on an individual level.
With a customer’s permission, facial recognition software can spot you and recall your shopping data and habits in a nanosecond before presenting you with a unique digital marketing experience.
Imagine entering your favorite shoe store to see eye-catching graphics telling you that there is a sale on your favorite brand of sneakers and that your size is available.
Founded in Toronto, Canadian tech pioneers GestureTek is an industry-leading software developer in that niche and has been setting the standard for motion detection, gesture recognition, and interactive response technologies since the company’s arrival over two decades ago.
The Gaming and Casino Industries are Taking Advantage
Gaming and gambling establishments have been among the most enthusiastic frontrunners when it comes to the implementation of interactive display technology – and for good reason.
Few industries make more use of infographics and constantly refreshing data than the gaming sector, and sportsbooks and casinos, in particular, are in a permanent state of evolutionary flux as they work to tailor their tech products for each individual customer they serve.
One standout example is the interactive visitor experience at Caesars Windsor Hotel and Casino installed by another Canadian company, Carmanah Sings, and their sister offshoot, enVu.
Here, a virtual tropical beach scene is projected directly onto the floor, and guests leave imprinted footprints on the digital sand as they walk. As they move, the visuals shift, guiding them toward a full-response video wall that displays promotions, game highlights, and other resort attractions.
Rolling visual displays continue, though the dynamism increases when other visitors enter the area, reacting to their movements as they come.
Online casinos in Canada: An Expanding Market
The gaming industry, including sportsbooks and casinos in Canada, has been embracing the development of interactive technologies, and companies in that space have been maneuvering smartly to enhance player engagement as well as security.
In addition to immersive visuals and responsive gaming environments, sportsbooks have been using online versions of gamer recognition software to provide customized experiences for bettors, where promotions, bonuses, markets, and even odds can be tailored to fit.
For online casinos in Canada, the same methodology can be applied, where games, offers, and promos can be specially selected for each individual casino gamer who logs on.
In physical casinos, meanwhile, the Ontario Lottery and Gaming Corporation (OLG), which is tasked with regulating gambling facilities, can utilize video analytics and biometric facial recognition to enforce security measures.
While similar software can be used by problem gamblers who opt into self-exclusion programs, facial recognition tools can also help prevent their entry into casinos.
Data Influencing Interactive Advertising
While interactive digital displays help to add color to the customer experience, the same systems can also harvest a huge amount of useful data.
Technologies like Walkbase, used in conjunction with Samsung’s digital signage, can analyze customer behavior through Wi-Fi signals from smartphones, with the data providing insights into visitor paths, dwell times, and points of interaction, which help to create profiles for each individual shopper or gamer.
That, in turn, can help the personalization process in-store or on the casino floor. By linking to marketing and content management systems, companies can optimize their advertising campaigns to ensure maximum engagement while also allowing real-time digital adverts to become more adaptable based on the data that’s collected.
The Future of Interactive Experiences
With Artificial Intelligence providing more steam than ever before to technological advancement, interactive visitor and customer experience is guaranteed to evolve at a searing pace.
The fusion of A.I. with virtual reality, data analytics, and already-developed tech will push engagement and customization levels to new heights over the next few years.
Retail, financial, and gaming institutions will be just a few of the industries in line to leverage these fresh, cutting-edge technologies to create personalized and immersive interactions with their patrons, so expect the digital advertising niche to become an increasingly dynamic landscape.
